We’ve just launched our first newsletter: “Collaborations” which will be released quarterly.
In our first issue, we discuss our new website and recent expansion, we show you some photos of recent projects, we talk about our participation in the Making Strides Against Breast Cancer walk – and much more. To subscribe, choose issue #1 here in the online archive. On this page, you can click on the Subscribe button in the top left of the window to sign up to receive future issues.
Here We Grow Again; New Corporate Logo, Website and Warehouse Expansion
We are proud to have launched our new corporate identity, a design which represents the evolution of the Creatacor brand, consistent with the company’s progressive nature. This is the fifth new logo in our 27 year history.
In addition to the new look, we recently completed the first phase of an expansion project, adding about 30,000-square-feet to our corporate headquarters in Clifton Park, NY. This addition grows Creatacor’s footprint to 86,000-square-feet and marks the fourth major expansion in our history. Founded in 1987, Creatacor has grown from a spinoff of GE’s corporate exhibit operation to a powerhouse in the exhibit design industry. Watch a time lapse video of our Logistics Department moving crated exhibits into our new recently completed warehouse facility.
Our newly redesigned website creates an even more visually appealing and user-friendly experience for our visitors. The custom site allows for optimized viewing on desktops, tablets and mobile devices and incorporates all the elements of our new image.
And We’re Off…
Oh, and by the way, we’ve launched our new client e-newsletter. Each quarter, Creatacor will keep you informed about industry happenings and news that is most beneficial to you. Just look for the icons (calendar, video, news, fast fact, etc.) throughout the e-newsletter to help guide you.
As always, we value your feedback. Don’t hesitate to shoot us an email at firstname.lastname@example.org. Thanks and happy exhibiting!
President & CEO
In Case You Missed It…
As technology continues its rapid evolutionary progression, so does the expectation for exhibition designers to create new and innovative ways to engage and stimulate audiences. It’s no longer enough to simply produce a visually appealing display. Vendors need to conceptualize a more social, personal and physical experience, one that begins before the doors to an exhibit open.
The role of social media, whether it’s Facebook, Twitter, Tumblr, Instagram, Pinterest, has become necessary to attract the would-be casual visitor to an event and connect with them on a more involved level. Social media has changed the dynamic of consumer relations, giving brands an opportunity to establish a relationship with attendees in the days and weeks leading up to a function, rather than just trying to grab their attention the day of. Teasing images and relevant conversation delivered over these mediums can shape a relationship that might otherwise have been nothing more than a passing glance.
Finding ways to entice and attract the audience can present a challenge, as users are inundated with real-time images, language and promotions from competing sources using the same medium, all attempting to garner attention. Creating a forum to interact with consumers and facilitate communication prior to the launch of an exhibit that can sustain interest and spark community conversation – doing this the right way can resonate with target audiences and further their participation. Once engaged, the customer is more likely to find themselves absorbed upon arrival.
Welcome Mark Farah, Logistics Technician
Creatacor is proud to welcome Mark to our team. In his new role as logistics technician, Mark is responsible for quality, quantity and cost of operations and products. Mark is a graduate of Sage College of Albany, where he received his bachelor’s degree in interdisciplinary studies with a concentration in graphic design and history.
Select the Right Trade Show Partner
So, you’ve made a decision on the events and trade shows that have the potential to reach your target market and drive your bottom line. Creatacor suggests you do your “due diligence” and consider the importance of building a good relationship with your exhibit partner.
Did You Know?
The largest trade show in the United States is the International Consumer Electronics Show (CES) by the Consumer Electronics Association (CEA). The major technology-related show hosts previews of products and new product announcements. It’s held each January in the Las Vegas Convention Center, Las Vegas, Nevada.