MAIDENFORM IS A BRAND OF WOMEN'S UNDERWEAR, founded in 1922, when the company produced both dresses and support undergarments, particularly bras that accentuated the natural shape of a woman's figure, hence the name Maidenform.

THEIR 625 SQUARE FOOT custom marketing space includes large format graphics, light weight fabric walls, and theatrical lighting. The objective was to provide an inviting environment where attendees could view Maidenform's complete product line. The smooth lines and pastel colors of the exhibitry support the overall brand image.