UNDER ARMOUR IS A US CLOTHING COMPANY best known for its introduction of form-fitting, moisture-wicking performance apparel designed to be worn under sportswear. Originally designed for the SHOT Show, the exhibit included six product display areas in which hundreds of apparel samples were on display for visitor inspection. A private meeting room along with a reception desk added functionality to the overall sales environment. The large upright printed fabric towers enhanced the Under Armour logo while providing easy identification from aisles away. The modular design allows for expansion from 400 to 1,600 square foot booth spaces.
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