STAR ALLIANCE IS THE LARGEST COLLECTION of airline partners in the world. The main objective for the event was promoting the STAR partners as a single unit and educating corporate travel buyers to the benefits available through this unique partnership. Our challenge... design an uncluttered 50' x 50' space, which included 14 separate airlines each represented by their individual brand presence and their associated commitment to the Star Alliance brand. The solution... create separate marketing areas known as "airline stations", which provided each airline with its space with airline-specific graphics. Large sweeping fabric murals surrounded the central presentation area, which included a raised platform displaying state-of-the-art passenger seating and other product specific demos.
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