WINCHESTER ELECTRONICS IS THE LEADER IN production of interconnect technology globally. They needed an exhibit to launch their newest product - the SIP1000 Connector - to design engineers in the semiconductor industry. The display was designed to highlight connectivity as well as the material used in construction of the connectors, which made the product superior to competitor offerings. Four fabric canopies connected the kiosks, each highlighting different advantages of the SIP1000. The centrally located presentation area provided additional product information. The display look featured copper laminate accents combined with the Winchester blue finishes.
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