TELE ATLAS CAN SOMETIMES BE SEEN AROUND LOCAL TOWNS gathering data from their bright orange "Mobile Mapping Vehicles". Recently purchased by TomTom, Tele Atlas provides mapping information to services such as Google Maps. Their participation in CTIA Wireless featured multiple demo areas with A/V, a mobile vehicle, conference and storage space. This exhibit covered all the requirements laid out by this fast paced technology company. By utilizing a blend of custom, rental, and system display pieces, the project was kept on budget. Hanging fabric and large scale murals along with the use of edge-lighted Plexiglas created an eye-popping graphic treatment that enhanced their brand image.