CREATACOR WORKED WITH TH OUTDOOR AND EVENTS to create the bedroom-sized pop-up room-setting, filled completely with IKEA furniture such as a bed, night stand, wardrobe, chair and dresser, as well as all the accessories. The pop-up room-setting was part of an introduction of IKEA's first store in the Carolinas (Charlotte). Also, Creatacor and TH teamed up to create the "IKEA Oval Office". Taking example from other large brands including Ben & Jerry's and Hewlett-Packard, the Swedish home products retailer kicked off an out-of-home ad campaign called "Embrace Change '09", which honored President Obama. The effort centered on an Oval Office replica that appeared at Union Station in Washington, D.C.
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