Toys R Us - Barnes & Noble
Trade Show Services Provided
LEGO partners with Creatacor to design and develop a concepts for their retail spaces including Toy-R-Us and Barnes & Noble. The Toys-R-Us project involved more than 600 Toys-R-Us stores. Each display needed to be modular to accommodate multiple configurations within the footprints of each store. Another requirement; the highest degree of durability to withstand consumer traffic for several years. The project team developed a flexible solution that met each and every situation, which allowed for future graphic changes necessary to highlight new LEGO products as they are released. From review of initial concept to fabrication and installation, Creatacor was able to complete this project in less than 180 days. Nearly 5 years later, all displays remain fully functional and serving Toys-R-Us, Barnes & Noble and LEGO very well as children and adults alike broaden their LEGO experience.