The University at Albany
Trade Show Services Provided
The University at Albany was looking for help to enhance the experience of thousands of students and faculty who travel this hall each day. The idea was to highlight donors and prominent figures who had contributed to the excellence of the university. The large format graphics on the end of each panel are precise sections of the college seal. When facing one direction the seal is gold, when facing the opposite direction the seal is purple. When viewed from one end of the hallway or the other, your eyes visually blend all visual elements together creating the entire university seal as a whole. The names of all contributors appeared on each illuminated section creating a glowing effect as well as providing a practical light source for the walkway.