Creatacor is thrilled to announce that we have added to our ADDY collection with a Silver Award at the AAF Capital Region Advertising Federation ADDY Awards for our trade show booth design for Kayali at SEPHORiA 2024. This recognition highlights our commitment to creativity, innovation, and delivering impactful brand experiences.
A Vision Brought to Life
SEPHORiA, Sephora’s premier beauty event, is known for its immersive, high-energy atmosphere, bringing together top brands and beauty enthusiasts. Kayali, a luxury fragrance brand, needed a booth that not only captured the elegance and sophistication of their products but also engaged attendees in a memorable way. Our team at Creatacor worked closely with Kayali to craft a visually stunning and interactive space that embodied the brand’s identity and elevated the attendee experience.
The team at Kayali wanted to bring immersive guest experiences to the forefront, with a carnaval-like feel to the booth. In the end, guests could play a ring toss game that used Kayali product as the target and a knock-down game using custom-made branded sandbags and faux Kayali bottles. The real head turning moment was the money wind tunnel tucked into the corner of the booth where guests could enter the custom-built acyrlic booth and would have only a few seconds to grab as many “Mona Money” (named after their founder and face of the brand) as possible. All games paid in this fun prop money that acted both as a currency for use at the booth’s prize station full of product samples and branded items, but also a fun branded keepsake for visitors. Every piece of these experiences had to be custom designed, fabricated and worked into the booths design alongside product demonstrations.
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Award-Winning Design
Our approach to the Kayali booth focused on blending aesthetics with functionality. The design featured:
- A striking, upscale aesthetic that reflected Kayali’s signature elegance.
- Engaging interactive elements to immerse visitors in the world of Kayali fragrances.
- Premium materials and lighting to enhance product displays and create a luxurious ambiance.
- Seamless integration of brand storytelling, ensuring every element of the booth resonated with attendees and left a lasting impression.
A Testament to Creativity and Collaboration
Winning a Silver ADDY Award is a testament to the dedication and expertise of our entire team. At Creatacor, we pride ourselves on crafting trade show experiences that not only capture attention but also drive brand engagement and create meaningful connections.
We extend our gratitude to Kayali for trusting us with their vision, our whole team here at Creatacor for their hard work and creative design, and to the AAF Capital Region for their recognition. This award fuels our passion for pushing the boundaries of experiential marketing, and we look forward to creating even more award-winning exhibits in the future!
Want to elevate your trade show presence with a custom booth design that stands out? Let’s talk! Contact us today to start designing your next show-stopping experience.