Did you know a quarter of the entire meetings and conventions industry — the largest segment — is comprised of healthcare-related shows? The Healthcare Convention & Exhibitors Association (HCEA) is solely dedicated to improving the effectiveness and quality of all healthcare conventions, medical meetings and healthcare exhibit marketing throughout the industry and they just held their Annual Meeting this week in Tampa, Florida. Creatacor was there and as always, it was another great experience.
The Keynote Address presented by Steve Donahue, a world-class adventurer who crossed the Sahara Desert, provided an excellent opening as his advice on succeeding in today’s constantly changing environment was timely and entertaining. The educational sessions appeared well attended and were packed with informational content covering many of the hot button topics, from metrics measurement to the new pharma codes. The trade show floor provided attendees with the latest ideas in face to face marketing. If you were at the event, you definitely went home armed with some terrific information and feeling good about the future of Healthcare events.
HCEA always takes care of their attendees and this years event offered several networking events including a laid back opening reception and the party at “Splitsville” on Sunday night. On Monday, the night “off”, the rock stars came out and sang their hearts out with live band karaoke. Rumor has it, the night has spawned a new reality series for TLC titled, “HCEA Has Talent!”.
Thanks to the HCEA for another great Annual Meeting and we will see you in New Orleans next year.
