Creatacor Takes Home Award From CRAF’s 2022 ADDY Awards

Creatacor COO Will Farmer talks about attending the Capital Region Advertising Federation’s 2022 ADDY Awards last Friday.

The last live event I went to before the pandemic shut everything down was the Capital Region Advertising Federation’s ADDY Awards.  It’s been a long two years, but it was nice to once again attend in person with creative people from all around the region.  Seeing all the amazing work by talented professionals and students is always a rewarding experience.

Also exciting, Creatacor had the only three finalists in the “Out of Home – Single Installation” category including:

Inova LLC
Gerry Glynn, CEO – Account Executive
Brandon Verdu, Engineer
Paula Benesch – Exhibit Designer

Inova At Boutique Design New York (BDNY)

CDPHP – 1795 BUILDING – Interior Branding
Capital District Physicians’ Health Plan
Jason Saunders, Creative Director
Emma Schlieder , Senior Designer
Andrew Little, Account Executive

1785 CDPHP Entrance

AVENTURA DISPLAY – Pop Up Mall Retail Location
Silhouette Optical Ltd
Gerry Glynn, CEO – Account Executive
Dan Cieciwa, Designed
Dave West, Project Manager

Silhouette Optical - AVENTURA Mall - Pop Up Mall Retail Location

Even more exciting, Creatacor won a Silver ADDY for the Inova exhibit.

Creatacor wins a 2022 Silver ADDY from CRAF

This was a true collaborative partnership as Inova, Creatacor, and designer Paula Benesch teamed up creating a unique, beautiful, and functional 10 x 20 custom display. The design mimicked a high end guest room featuring how their Murphy bed combines two necessary pieces of furniture into a single, easy to use, transformable piece.

Congratulations to all the winners Friday, but a special thank you to the Creatacor team, the Innova team, and Paula as the exhibit is amazing!