The American Advertising Awards, home of the ADDY® Award, is one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year through competitions offered through local AAF clubs (our local: Capital Region Advertising Federation). The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in advertising.
Photo by CRAF
Our Creatacor representatives: Cathy, Colton, Emma and Olivia attended the ceremony at the GE Theatre in Proctors on February 27th:
Photo by CRAF
They were proud to accept three Silver ADDY Awards!
Take a look at these great projects that won:
Silver for Out of Home & Ambient Media – Multiple Installations – The Wall That Heals for Vietnam Veterans Memorial Fund
Photos by DLG Photography
Creatacor partnered with the Vietnam Veterans Memorial Fund to create a 144-panel, 8,000-pound mobile version of the Vietnam Veterans Memorial, “The Wall That Heals.” Made of a solid surface material, at a 75 percent scale of The Wall in Washington, D.C., the replica is now the largest in existence.
The Wall That Heals toured the country, stopping at over 40 locations from coast-to-coast during 2018 via a 53-foot trailer that also serves as a mobile Education Center. Visitors can see their “Hometown Heroes” — a photo display of service members whose names are on The Wall that list their home of record within the area surrounding a tour stop. Visitors can also view the “In Memory Honor Roll” which includes photos of Vietnam veterans from the state of the current tour stop who died as a result of their service in Vietnam after the conflict ended.
Silver for Out of Home & Ambient Media – Single Installation Callaway at PGA 2018
Callaway is renowned for developing innovative products that help golfers hit longer and straighter shots from tee to green. Callaway recently released its new ‘Rogue’ club line, the first to include the patented ‘Jailbreak’ technology, resulting in a #1 ranking for their new driver.
Our goal was to showcase not only their industry leadership position to attendees, but also highlight OGIO golf bags, a recently purchased brand. The exhibit consisted of five separate continuous spaces, combined at an impressive 18,762 square feet maintaining Callaway’s corporate identity and highlighting individual brands.
To highlight the new ‘Rogue’ line we used a 40′ LED tile video screen synced with audio and a custom made LED pro-tracer. A golfer appeared on the screen, preparing to tee off. When the ball was hit, the LED pro-tracer light (similar to tracers used on televised golf broadcasts) would turn on and shoot across the booth, spanning approximately ninety-five feet.Hands-on experiences were an important aspect of the booth. A seventy-five foot putting green, two top golf hitting bays, along with a VIP simulator allowed attendees to interact with multiple products and experience the capabilities of the brand. Other highlights included a media stage for live podcasts, thirty-two meeting stations for sales staff to facilitate deals and twenty-five foot fabric banners that were used around the perimeter of the booth to define the space and add to the immersive experience.
Silver for Out of Home & Ambient Media – Single Installation – LEGO at Comic-Con 2018
Creatacor was able to continue its partnership with LEGO in designing and producing another amazing Comic-Con booth. This year LEGO celebrates the 60th anniversary of the LEGO brick — of course a massive 37’ LEGO brick suspended over the booth was the only proper way to celebrate! The large LEGO brick was visible from all points of the convention center.
The booth utilized a double-deck structure, providing a valuable top deck where the LEGO team conducted interviews and created film content. The deck also allowed the team to view the LEGO Experience Zone below. A video tower displayed a giant monitor that played LEGO videos, including clips from the upcoming movie The LEGO® Movie 2™: The Second Part.
Creatacor helped create an immersive experience as attendees built sections of The LEGO Movie 2 mosaic on a large mosaic wall. Visitors were also able to create their own LEGO art on the LEGO graffiti wall. Life-sized LEGO models of Unikitty from The LEGO Movie 2, Marvel characters: Thanos and Aquaman, along with the Millennium Falcon Cockpit from Solo: A Star Wars Story were placed throughout the space.
Attendees could pose as a LEGO Minifigure in large scale Deadpool and Black Lightning exclusives packaging. A wall of show cases displayed the new and upcoming LEGO sets. The in-booth store was open for the continuous line of attendees excited to buy LEGO sets and the Comic-Con fan favorite LEGO SDCC exclusives.
Photo by CRAF