Drinks were in hand, networking was flourishing and merriness was abound on that Friday night at the 2016 Albany Addy Awards dinner. For those who don’t know, The Addy’s is the advertising industry’s largest and most represented competition. It allows creatives the ability to compete on local, regional and national levels for creative excellence. With each year comes yet another chance for bragging rights and the addition of new awards to adorn our newly designed lobby.
This year it was C-AddyShack themed and argyle, pastels and one large gopher could be seen for days. We indulged happily in our apps and cocktails while perusing our valued competition. It was so nice to see so many of our creative friends that we have either partnered with or befriended over the years. After a few drinks and great conversation, we were seated for dinner. Here, with delicious food in our belly, we waited anxiously to hear our names called. And with great excitement I can tell you…we won!
We brought 2 out of our 3 nominations home. Not too shabby.
We had won Gold for the category of Advertising Industry Self-Promotion and Special Event Materials. Our approach to this promotional material was designed with the thought of meshing modern with a reclaimed flair. This included our laser etched wood invitations with brown paper envelope and a canvas bag which would hold a self promoted DIY drink caddy that our invitees were able to put together at the event. Jessica, Robert, Courtney and Chuck worked hand in hand getting this event together which included these promotional materials. This helped set the stage for our marketing event.
And our second award came in as a Silver for Single Installation. The Primaloft Showroom was designed to not only look impressive but was used to market and educate Primaloft’s visitor’s. With this in mind, we set off creating a one of a kind showcase incorporating four main areas: timeline, mission statement, product demo, and a large product display wall. We look forward to telling our client that their newly designed showroom, is also an award winning showroom thanks to Jason, Mike, Wayne and Tim.
As with all things at Creatacor, nothing can get done without the exceptional quality and support of all our departments: Fabrication, Logistics, Administration, Finance, Design, Graphic Production and Client Services. We all work hard together as a team to achieve our creative success. We are so happy to bring these two home to share with them and we look forward to next year!
• YourCliftonPark.com – “Creatacor, Inc. acknowledged with Addy Awards“
• EXHIBITOROnline.com – “Creatacor Designs Win Two Addy Awards“