The 38th Annual NORI Awards, themed “Sayonori!” will take place in the GE Theatre at Proctors in Schenectady, NY this Friday June 10th, 2011.
This year, Creatacor has 2 entries in the “Trade Show or Event Exhibit (Over 20′)” category.
First up, a 50′ x 50′ custom exhibit for Laerdal Medical at IMSH 2011:
Our description of this exhibit on the entry form:
“The objective for the Laerdal exhibit was to bridge their existing product offerings with a glimpse of the future of their industry, medical simulation. When attendees entered the exhibit space, they were met with existing product line simulation mannikins, but as they looked through the exhibit they could see the glowing wall and spinning sculpture that represented Sim Center. Then after viewing demonstrations of Sim Center, they were led back to the product, with an understanding on how to fully implement them in their training and simulation programs. The exhibit was designed in tandem with Brian Vigorita, Laerdal’s creative director, and Ed Riggs, Creatacor’s Senior Exhibit Designer.”
Our second entry in this category is a 30′ x 30′ event tour for GEICO, in cooperation with RedPeg Marketing:
Our description of this event on the entry form:
“30′ x 30′ dome apeared at 7 PGA events in 2010. Objective was to capture prospect information while they enjoy some golf tips from the local pros. The dome design was chosen due to the stylistic relationship with golf. The flow of the experience was designed to get multitudes of prospects through the experience daily. The challenge was the breakdown of the dome and its properties and to have it fit in a customized box truck for easy transport, also designed and produced by Creatacor. GEICO increased the 2011 schedule to 11 dates due to the success in 2010.”
Wayne, Jessica and Ed from our Design Department will be attending on Friday. We’ll let you know how we do!
About the Nori Awards (from the Albany Ad Club website):
“Each year since 1972, the Albany Ad Club has hosted the NORI Awards to honor outstanding achievement in advertising and communications design. By applying the highest criteria to judge its members, the creative competition serves to continually raise the standards of work in the region and promote excellence in marketing communications.”