Creatacor named to Event Marketer’s “Fab 50” list
Event Marketer has announced the “Fab 50,” highlighting the top fabricators serving the event and trade show industry in North America, and we are very proud to have made the list again for 2016! Check out our entry here.
Marketers face many challenges, so Event Marketer provides this list to help streamline the search and make decisions a bit easier. In EM’s own words, “For your trade show team, and probably your procurement department that sources your trade show RFPs, that ‘good’ problem can translate into a major headache with too many choices and not enough time or information to help you make the right decisions.”
The Fab 50 helps: “Whether you’re in the market for a trade show exhibit, museum display, outdoor installation, or just want to get your creative juices flowin’, the following list provides the names you’ll need to make it happen.”
We are grateful to be selected and thank the people from Event Marketer and the Event Marketing Institute for thinking of us. To be recognized by both groups is truly an honor and our entire team appreciates the recognition. Congratulations to all of the other companies who have made the list—together, we represent an amazing industry!
—Will Farmer, COO
2016 and Beyond: Trade Show Venue Trends
Go Natural—Raw materials, like wood and stone, have never been more “in.” Big exhibit displays featuring salvaged crates and scrap wood, mixed with modern designs, create a natural, eclectic look.
In general, wood is always a great thing when it comes to exhibit design, as it brings a warm, natural feeling to any booth. Plus, the inclusion of recycled wood lends a rustic, earthy, green feel. You can even print directly onto plywood.
Last year, Creatacor participated in the EXHIBITORLIVE Show in Las Vegas, using a custom display built completely out of recycled wood and materials from our shop. When we got back home, we put the display back to use as an art wall in our conference room, reminding us of how easy it can be to integrate “green” elements.
Embrace the senses—Touch screens and walls enable users to engage and interact with technology and an exhibitor’s products. Not only that, touch screens are proven to help an attendee or consumer linger in your space—and in this case, lingering is a great thing!
Plasma screens are a staple, but 8-foot or 12-foot touch walls can be built to fill a space, and allow an attendee to interact through motion, touch and sound. This trend isn’t reserved for the trade show industry either, as retailers are increasingly taking note and building “touch” capabilities into major window displays.
Large counter tops with built -in iPads or monitors help an exhibitor deliver “need-to-know” information to a customer, allowing them to dive deeper into the conversation while also alleviating the need for disposable print-outs.
The opportunities to use these capabilities are endless, but here’s one way our client upped the “wow” factor, using projection mapping:
A leading manufacturer of golf clubs wanted to let conference attendees know about their collaboration with engineers from The Boeing Co., which resulted in more aerodynamic clubs. So they projected a 40-by-43-foot silhouette of a Boeing 787 Dreamliner onto the ceiling of the exhibit hall—one-fifth the size of the actual aircraft. They also added their new club’s logos and wrapped the projection up onto the rafters to create more depth, and subsequently an even more impressive display. The end-result was truly eye-catching, and as attendees stopped to take it all in, reps stepped up to explain things further.
Project Highlight: NY-BEST
NY-BEST and its partners unveiled its “Capture New York’s Energy” Pavilion at the 2016 Battery Show in Michigan, September 13 – 15, to demonstrate what New York State has to offer the batter and energy storage industry.
Creatacor Team Appreciation Day
Our team works under stressful conditions most of the year, as we’re constantly faced with tight timelines, budget considerations and high-quality expectations. We ask a lot of each other day-in and day-out, but this team always surpasses expectations.
As a way of showing our thanks, we held our Employee Appreciation Country Barbecue in early September at Duke’s Grove in Waterford, NY. Great food was plentiful and cool beverages helped us beat the heat, and it was a really great day spent among friends and colleagues. We also want to thank our clients, for letting us skip out on a Friday afternoon to recharge!
Two Charity Drives This November!
As the world around us seems to get crazier by the day from hurricanes to the election, we know good people doing small acts can make a big difference. At Creatacor, we are fortunate to work with great people on a daily basis and we are asking for your help to make our corner of the world a little bit better.
We are happy to be hosting two charity drives this November.
BLOOD DRIVE: Nov. 22
Creatacor is hosting a blood drive, on Tuesday, Nov. 22, from 9:00 a.m. until 2:00 p.m. at our headquarters in Clifton Park. If you’re local and can join us, head to the American Red Cross’s site here, then select Creatacor to access available time slots and book your appointment—Remember, blood donation costs you nothing. But it can save a life!
10 Enterprise Ave.
Clifton Park, NY 12065
Not local? Consider donating to the American Red Cross’ fund on behalf of victims of Hurricane Matthew.
In support of Food Pantries for the Capital District, Creatacor is hosting a food drive. Please drop off non-perishable items in the lobby, and help support our local community over the Thanksgiving holiday!
Did You Know?
Attention spans fell from 12 seconds in 2000, to 8 seconds in 2013, according to a report from Statistics Brain, which blames the whole thing on the “Mobile Revolution.” To make matters worse, the attention span of a goldfish is recognized as about 9 seconds.
While the science behind the report has since been revealed as somewhat shaky, it’s fair to say that we constantly face demands on our attention from seemingly every direction, at nearly every moment. This means that trade show exhibits need to be sharp and attention-grabbing, in order to compete. That’s a detail we always keep in mind at Creatacor.
Sources: New York Times, PolicyViz