Issue #2 of our quarterly newsletter: “Collaborations” has been released.
In this issue, we discuss:
- Winning an Albany Ad Club Addy Award
- Being named to the Fab 50 – a list of the top fabricators serving the U.S. event and exhibit industry
- Photos of recent exhibits
- Our participation in EXHIBITORLIVE! 2015
- Building an award winning exhibit for MINDBODY
- New hires and other news tidbits
Creatacor Earns Two Prestigious Honors
We thoroughly enjoy the diverse work we do day in and day out at Creatacor. It’s an added bonus when our team is recognized for their hard work, contributions, and creative talent. I’m proud to announce that Creatacor is the recipient of a 2015 Silver Addy Award by the Albany Ad Club for a 20′ x 20′ custom exhibit for ARC.
Also, Creatacor earned a spot in the Fab 50 as one of the best exhibit fabrication partners serving the United States. We are overwhelmed with excitement and gratitude to be selected, as it is truly an honor to be recognized among such a formidable group of peers in the industry.
We’ve earned these bragging rights and will continue to deliver exceptional results, quality service, and products.
Thank you for your continued support. As always, we value your feedback. Don’t hesitate to shoot us an email at firstname.lastname@example.org. Thanks and happy exhibiting!
President & CEO
In Case You Missed It…
2015 EXHIBITORLIVE Conference, Las Vegas, NV
Creatacor Helps MINDBODY INC. Launch its New, Award-Winning Marketing Campaign With Custom Booth
Creatacor designed an award-winning exhibit for MINDBODY Inc., a provider of business-management software and apps.
Creatacor worked with Noelle Feist, Director of Experiential & Event Marketing for MINDBODY, to develop the exhibit for the new company-wide marketing concept, Be Bold. With such an emotional, motivational statement, Ms. Feist and MINDBODY wanted to ensure that the booth concept would be engaging and connect with a diverse audience to inspire and promote conversation between staff and potential clients.
The 20-by-20 foot booth featured photos of MINDBODY clients and inspirational quotes related to the headers “What’s Your Next BOLD Move, Share Some BOLD Advice, and Tell Us Why the Future Looks BOLD.” Attendees were encouraged to grab a marker from baskets and fill in the blank areas between the photos and quotes with their thoughts and inspirational messages. The writing activity inspired the passive interaction that MINDBODY was interested in achieving.
Based on the overall success of the campaign, which resulted in a 36 percent sales increase, as well as dramatically increased lead generation and engagement rates, Ms. Feist was awarded an Exhibitor Magazine All-Star Award for Marketing Theme in 2014. MINDBODY also received the Best of Booth in the 400-600 square foot category at the Professional Beauty Associations’ International Salon & Spa Expo in January 2015.
Welcome Nathan Champaign, Warehouse Technician
Creatacor is proud to welcome Nathan Champaign to our team. In his new role, Nathan is responsible for maintaining computerized records of inventory, reports, inspections and following proper entry procedures to maintain “true time” inventory levels.
Welcome Paula Christensen, Assistant to VP of Finance and Human Resources
Paula is responsible for monthly bank reconciliations preparation, quarterly commission reports and assisting in other day to day finance operations. She will also collaborate with human resource efforts such as establishing and maintaining safety policies and procedures and planning company events and activities.
Although new to the exhibit design industry, Paula brings more than 18-years of accounting experience to Creatacor.
Did You Know?
Construction is underway on an 82,000-square-foot meeting, exhibit, and ballroom venue in Albany, New York. Once complete, the Albany Capital Center will meet the needs of a wide range of international, national, and regional users. It will be located near the Capitol with easy access to the highway and rail systems. Set to open in early 2017, the Albany Capital Center will be connected to the Empire State Plaza Convention Center as well as the Times Union Center, creating the Capital Complex. Together, these three entities will triple the size of any other convention center in Upstate New York.