Issue #5 of our quarterly newsletter: “Collaborations” has been released.
In this issue, we discuss:
- Creatacor Helps Clothing Materials Company Showcase Products
- Creatacor Helps Health Insurer Grow Market Share with Design of Private Kiosk at Area Mall
- Helping out Integra Optics
- rUNDEAD – Special Olympics Of New York Charity Run
- New Hires
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Creatacor Helps Clothing Materials Company Showcase Products
Creatacor designed and installed a new showroom for PrimaLoft, an Upstate New York clothing materials company. The showroom recently opened at its headquarters on British American Boulevard in Latham, New York where it displays its technology and the products it is used in — from winter jackets to boots and sleeping bags.
“We work with clients all over the world, so it is always a distinct pleasure to collaborate with neighbors in our business community,” said Tom Lemery, president and CEO, Creatacor. “By working closely with PrimaLoft’s team, our innovative and creative team of professionals developed and built a unique, branded showroom that immerses visitors in the PrimaLoft brand. Creatacor strives to ensure that each project we create meets and exceeds our client’s goals and expectations.”
Creatacor’s relationship with PrimaLoft continues to grow since its first engagement with the company in 2013. From what started as a mural design and custom dry erase board project, Creatacor has delivered and expanded its scope of work to include the design and installation of demonstration stations, timeline wall, 3D sign, and now the creation of “breathability” demonstrations for the upcoming Outdoor Retailer Winter Market in January in Salt Lake City, Utah.
Read more about PrimaLoft here.
Creatacor Helps Health Insurer Grow Market Share With Design Of Private Kiosk At Area Mall
Schenectady, New York-based MVP health insurance company hopes to attract individual customers by expanding its reach with a private kiosk at Colonie Center Mall. Media Logic, a specialized marketing agency for the health care industry, partnered with Creatacor for the design and installation aspects of the project. The kiosk functions as a mini-office where customers can seek and access information on insurance options and enroll in a health plan in a private, secure area.
Located in the center of the mall, the kiosk stands 11’x15′ and features two TV monitors (controlled remotely by MVP), desk, chairs, USB charging ports, LED lighting, custom flooring and more.
Creatacor also produced the graphics for the mini-office. The private booth is a trial for now and part of the insurer’s growing retail strategy.
Creatacor outfitted Integra Optics‘ banner stands with new graphics in advance of the SCTE Cable-Tec EXPO 2015 in New Orleans October 13-16. Integra Optics is a global provider of carrier grade, fiber optic components and custom engineered networking solutions. It was unveiling a new product, SmartCoder, at Cable-Tec. In addition to the reprinting of graphics and graphics layout, Creatacor provided rental of two small centers for the display and handled all of the show management services for the company. Creatacor will be designing a new, custom booth for Integra Optics in 2016.
Did You Know?
U.S. companies invest more than $24 billion annually to exhibit at trade shows with the average company allocating between 21% to 31% of their annual marketing budget to trade shows and events.
Sources: 2012 Center for Exhibition Industry Research & Trade Show Week Magazine
Each year, Creatacor chooses a non-profit to support through a fund drive. This year, Creatacor employees took to Saratoga State Park in October for the rUNDEAD Zombie 5K run to benefit the Special Olympics. Together, Team Creatacor was the highest grossing team, raising more than $1,300 for the organization.
Creatacor Welcomes Fabricator To Team
Jason Wright has joined Creatacor as a production fabricator.
Wright brings more than 24 years of expertise in fabrication and installation to his new role with Creatacor. Learning his carpentry skills through an apprenticeship, he earned his exhibit fabrication experience by working in the home show industry and at national and international kitchen and bath association expositions.