Imagine blending a museum, laboratory, television studio, classroom, and retail environment into a single space dedicated to teaching the art and science of lighting. Such an entity exists thanks to OSRAM SYLVANIA and it’s called LIGHTPOINT®, Institute for Lighting Technology. This world-class lighting education facility embodies the company’s commitment to lighting innovation and technical leadership and thanks to our partnership, the Creatacor account team has been invited by SYLVANIA to experience the best in lighting training this week.
The course has been custom crafted for the exhibit team with two goals in mind. The first is to increase our knowledge of SYLVANIA’s full product line including the technology that makes SYLVANIA products superior to their competitors and the second to give our designers and project managers a greater understanding of the importance of lighting fundamentals in marketing environments. We look forward to using our enhanced knowledge when we return for both SYLVANIA and all our clients.
Plus, with the Upstate New York based Creatacor guys heading to OSRAM SYLVANIA’s headquarters near Boston and the Yankees and Red Sox both making moves to the top spot in the division, I can only imagine some fun baseball banter will be part of the experience.
From left to right: Wayne Davi, Julian Colbert, Ed Riggs, Will Farmer, Bob Sweeney, Dave West and Jeremiah Primeau.
Updated 6/24/2009 (added images)
