The Event Marketing Summit kicked off in Chicago today and Gerry, Rich and Tom were there to take in day one of this three day event. The day started early with registration at 7:00 AM followed by a great presentation by the Event Magazine organizers entitled “50 Killer Case Studies”. Later, they attended the “Re-Tuning The Marketing Mix: Leading With Experiential Marketing” workshop… A fantastic example of reintroducing your product to your customer market presented by Tillamook Cheese, a dairy products producer in Oregon US. You have to check out their “Loaf Love” campaign, which is unique, fun and maybe even a stoke of marketing genius.
The day finished with the Opening Reception in the exhibit hall, where our gang sthttp://www.tillamookcheese.com/affed our booth with our latest Flash portfolio – soon to be available on our site. The guys hope that day two is as inspiring as day one!
[ Gerry & Rich ]
[ Gerry showing off all of our cool projects using our touchscreen presentation ]
[ Rich at the booth ]
[ Tom at the booth ]