Two weekends ago, the beauty world converged for Ulta’s highly anticipated annual conference—and Creatacor was proud to be in attendance.
This year, we partnered with three standout brands—Pattern Beauty, NOYZ, and Moon Oral Beauty —to bring their visions to life through bold, immersive booth designs that turned heads and drew crowds. Each space was uniquely tailored to match the brand’s identity, using a mix of rental beMatrix systems and custom fabrication for high-impact results with streamlined execution.
From interactive guest games to vibrant visual displays, each booth was more than just a footprint—it was an experience. Whether it was Pattern Beauty’s faux beauty bar with event-specific “cocktails”, NOYZ’s elevated elegance with live florals and a live appearance by TikTok creator @Paulreactss, a fragrance influencer with over 2.2 million followers, or Moon Oral’s bold and bright booth that showcased their latest release, a collaboration with iconic sweet-shop Sprinkles, we delivered brand moments that resonated.
@noyz_official Come with the NOYZ Team + @Paul | Fragrance Influencer to take on Ulta Beauty World and a Community Meet + Greet 🫶🧡 #NOYZFragrance #ultabeauty #ultabeautyworld #sanantonio ♬ original sound – noyzfragrance
What We Brought to Ulta:
Flexible booth builds combining custom elements with rental inventory for maximum creativity and efficiency.
Turnkey logistics, so our clients could focus on making connections, not managing freight or setup.
Engagement-forward features, like digital activations and fun touchpoints, designed to drive traffic and buzz.
We’re thrilled to continue expanding our presence in the beauty trade show space, and as we look ahead, our sights are already set on SEPHORiA 2025—one of the industry’s next big stages.
Planning for SEPHORiA 2025? Start Now with These 5 Smart Booth Tips:
1. Lock in Your Design Early
Our in-house creative team can help you visualize your booth with 3D renderings and smart layout ideas, making it easier to sell your concept internally and get approvals fast.
2. Use a Rental+ Approach
Want a high-end look without the overhead? Our beMatrix rental system offers flexibility, and we can layer in custom features to make your booth unique without reinventing the wheel.
3. Let Us Handle the Details
Shipping, labor, show deadlines—leave it all to us. Our turnkey logistics service means you won’t need a big internal team to pull off a big presence.
4. Plan for Interactivity
Games, demos, QR experiences—our team helps design guest engagement zones that pull people in and encourage social sharing.
5. Think Scalability
If you’re planning multiple events or locations, we’ll help you create a modular booth system you can adapt across shows, saving you time and budget long-term.
Ready to start your SEPHORiA 2025 planning now? Whether you’re a startup brand or a national name, Creatacor has the creative power, rental solutions, and behind-the-scenes expertise to make your booth stand out—without the stress.
Let’s talk SEPHORiA 2025.
Contact us today to lock in your booth design and reserve premium inventory while it’s still available.