SoHo Experiential asked Creatacor to design and produce a new set for their very successful ‘Celebrate The Macallan‘ tour.
The set had to be as elegant as the brand but also be very road worthy. While touring the country for the next year the display will be used at week-long tasting events in each market. The feedback from the first few events has been terrific.
The tour managers are really appreciative of how easy the unit is to setup and tear down. Creatacor also produced roll-about crates for the entire set, which fits into a 24′ box truck, including a full compliment of AV components.
Word is that The Macallan is very happy – which means SoHo Experiential is very happy – which means we did our jobs once again.
Upcoming tour stops include: San Francisco, Los Angeles, Houston, Atlanta, New York and Boston. So, find an event near you and stop in for a few drams of The Macallan.
Whether you’re new to whisky, new to the brand or simply looking to deepen your knowledge of The Macallan, they’ll look forward to seeing you at the next event!