A New Era in Orlando
Transitioning from its long-standing venue in New York City, Vision Expo East embraced the vibrant city of Orlando in 2025. This move not only provided a centralized and walkable environment (not to mention the near zero degree temperatures we had back here in New York at Creatacor HQ…) but also introduced attendees to a reimagined show layout and enhanced programming. The expo featured over 300 leading eyecare and eyewear brands, offering a comprehensive platform for industry professionals to connect and collaborate.
The Vision Expo East 2025, or VEE, held from February 19–22 at the Orange County Convention Center in Orlando, Florida marked a significant milestone for Creatacor and our esteemed clients: Silhouette, I-deal Optics, and Lucyd. This year’s expo, debuting in its new location, offered a revitalized experience that seamlessly blended fashion, technology, and patient care.
If you’ve never attended a Vision Expo event before, take a quick look back at our visit last year, as well as some highlights from the Vision Expo social team from 2025!
View this post on Instagram
Showcasing Our Clients
At Creatacor, we take pride in bringing our clients’ visions to life. Here’s how we supported Silhouette, I-deal Optics, and Lucyd at the expo:
• Silhouette: We designed a sleek, modern booth that reflected Silhouette’s commitment to minimalist design and innovation, attracting a steady stream of attendees. The booth worked in unique custom product displays, multiple massive HD displays, private areas to meet with staff and special displays showcasing their new sustainability practices.
• I-deal Optics: Our team created an inviting space highlighting I-deal Optics’ diverse eyewear collections, facilitating numerous areas for business inquiries and networking opportunities.
• Lucyd: We developed an interactive exhibit for Lucyd, showcasing their cutting-edge smart eyewear technology, which captivated tech enthusiasts and industry leaders alike.
Notes from the Team
Having our experts on the show floor by your side lets you focus on your job at hand. Our trade show experience will go help you ensure your event goes off with out an issue (or at least one we can’t solve!) Our team’s dedication and passion were instrumental in making Vision Expo East 2025 a success from setup to tear down.
Here are some reflections from our team on the ground at VEE25:
“I’m already looking forward to Vision Expo West 2025 and even Vision Expo East 2026! The innovations and connections made this year set a high bar, and I can’t wait to see how we can elevate our clients’ presence even further.” – Gerry Glynn, Creatacor CEO
“Collaborating with Silhouette, I-deal Optics, and Lucyd at Vision Expo East 2025 was an exhilarating experience. The positive feedback from attendees reaffirmed the impact of our designs.” – Nick Kearns, Creatacor Project Manager
“The energy at this year’s expo was unparalleled. Our clients’ booths stood out, and the interactions we witnessed were truly inspiring.” – Erin Mark, Creatacor Account Executive
“Seeing our clients’ brands come to life in such a dynamic setting was incredibly rewarding. The collaboration and creativity that went into these exhibits made for an unforgettable experience.” – Jimmy Dolan, Creatacor Field Site Supervisor
Looking Ahead to Vision Expo West 2025 & Vision Expo East 2026…
As we celebrate the achievements of 2025, we’re also setting our sights on Vision Expo West 2025. Scheduled for September 17–20, 2025, the expo will take place at The Venetian Convention & Expo Center in Las Vegas, Nevada. We eagerly anticipate another opportunity to collaborate with our clients, old and new, to create unforgettable experiences that drive the eyewear industry forward.
Stay tuned for more updates as we prepare for another year of innovation, design excellence, and industry leadership at Vision Expo West 2025. We’re also excited to return back to Orlando for Vision Expo East 2026 and continue our tradition of delivering outstanding booth experiences.
Contact us today to get started designing your next trade show booth!