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Central Garden & Pet - Global Pet Expo custom trade show program

Central Garden & Pet

Global Pet Expo

50 x 80

Central Garden and Pet has evolved their business into a portfolio of leading brands in the pet supply industry and they are consistently recognized by customers and industry peers alike for innovation and quality. Partnering together on a new exhibit, the goals included providing a clean retail look by keeping the exteriors and overhead signage consistent with the CGP corporate brand but allowing each brand their own space on the interior highlighting their distinct personality. The exhibit featured a semi-private yet open design inviting customers in while offering comfortable space to discuss business. A very important aspect was designing a versatile exhibit that will allow CGP flexibility for the brands as their needs change from year to year without adding properties and ensuring a contemporary look for the next ten years.