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Newbridge Marketing Group - L.L. Bean’s Enchanted Summer Nights

Newbridge Marketing Group

L.L. Bean’s Enchanted Summer Nights

Newbridge Marketing Group reached out to Creatacor with reference images for an outdoor summer activation they were proposing to L.L Bean’s flagship store in Freeport, Maine. The major factor in the final solution to our build method was the length of external exposure it would be enduring (2-3 months outside). The Creatacor team worked on creative brainstorming with design and engineering, coming up with a winning concept and engineering a viable solution.

Taking that into consideration, we had to build with all outdoor rated materials as well as IP rated electronics to achieve the “flame” lighting effect. We had all of our polycarbonate sheets directly printed with outdoor sign ink, to create a semi-opaque color gradient resembling the vibrance of a real flame. The super structure and panel frames consisted of clear coated aluminum, incorporating the rugged nature of the brand that is L.L Bean, while also providing substantial structural support for all components. NMG did an amazing job at sourcing local logs and stone to compliment the Faux Flame centerpiece, culminating into one absolutely brilliant attraction.