Creatacor teamed up with marketing and PR firm Pop2Life on an exciting marketing event for Wedding Central’s “If the Shoe Fits!” contest, which took place in New York City on 23rd Street between 5th Avenue and Broadway. Contestants were invited to wear wedding dresses while searching through hundreds of shoe boxes in search of a matching pair of designer shoes. Winners got to keep the shoes and a chance to win $10,000 in cash and prizes. Creatacor was given an actual “Christian Louboutin” shoe to replicate for the 14 foot tall centerpiece of the event. The Creatacor fabrication team loved the challenge as the shoe had to be designed and built for quick and easy setup, as well as meet New York City regulations related to safety such as wind resistance and traffic. Setup took place at 4:00 AM the day of the contest and drew looks of amazement from all who passed by.