Callaway Golf

PGA Merchandising Show • Orlando Florida

In 2018, Creatacor was tasked with designing a 19,000 sq. ft. space that conveyed Callaway’s leadership among golf industry brands by showcasing the release of their new Rogue line and recent acquisition of OGIO golf bags. A 40ʹ LED tile video screen and overhead structure were built to mimic the Topgolf Toptracer used during broadcasts of golf events. When the golfer in the video hit the ball, it caused the Toptracer light to shoot across a 95’ structure, drawing attendees to the exhibit. Five separate, but contiguous, areas allowed space for each independent brand, while maintaining Callaway’s umbrella of corporate identity. A 75’ putting green, two Topgolf hitting bays, and a VIP simulator gave attendees the ability to interact with numerous products, creating hands-on experiences with the brand. The space successfully achieved Callaway’s ultimate goal, exceeding the number of signed orders from previous years.

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