In 2018, Creatacor was tasked with designing a 19,000 sq. ft. space that conveyed Callaway’s leadership among golf industry brands by showcasing the release of their new Rogue line and recent acquisition of OGIO golf bags. A 40ʹ LED tile video screen and overhead structure were built to mimic the Protracer used during broadcasts of golf events. When the golfer in the video hit the ball, it caused the pro-tracer light to shoot across a 95’ structure, drawing attendees to the exhibit. Five separate, but contiguous areas allowed space for each independent brand, while maintaining Callaway’s umbrella of corporate identity. A 75’ putting green, two Topgolf hitting bays, and a VIP simulator gave attendees the ability to interact with numerous products, giving them hands-on experience with the brand. The ultimate goal was to have clients sign orders at the show and they exceeded the mark by breaking the previous years record for orders.