To showcase LEDVANCE’s wide array of energy-efficient LED lighting solutions, our team produced an impressive 60’ x 60’ space for Lightfair 2019. The customized space was made up of six independent vignettes and two meeting spaces, surrounding a central reception area. The central area featured two caricature artists and a live performance from a local dance group to draw attendees to the space.
Each vignette highlighted a unique lighting type; indoor, outdoor, innovation, office education, warehouse and multi-residential. Interior walls received graphic treatments to correspond with the purpose of the products; the interior and office/education vignette received bold printed graphics to mimic the look of wallpaper, while outdoor and warehouse utilized physical materials like corrugated sheet metal and wooden slats.
The lighting of the space created an engaging environment, designed to not only enhance the atmosphere of the space, but to educate attendees on the products.