The LEGO® Americana Tour is a highly visual and educational traveling installation of intricate LEGO® buildings. The Roadshow entertains visitors with impressive models and fun facts about America’s most famous architectural structures in this one-of-a-kind tour. Along with the models, the seventeen day event provides engaging hands-on activities, including the fully staffed LEGO® Play Area, Follow the Map; Find the Model activity, and Make & Take build events. During its three year run, the tour visited over forty mall locations, increasing revenue for retailers.
On behalf of LEGO®, Creatacor managed numerous facets of the tour by conducting site surveys, coordinating event logistics, hiring brand ambassadors, and capturing critical attendee data. To promote the event, our team provided advertising materials and assets, while our tour manager was available on-site and also made appearances on local news segments.
With highly visual elements and targeted marketing efforts, visitors generated extensive social media attention, showcasing their experience with the LEGO® brand while introducing a generation of new builders to the LEGO® brick.