LEGO

Toy Fair

For Toy Fair 2024, the Toy Industry Association challenged exhibitors with a new “Visual Merchandising Initiative”.

To meet this challenge, for LEGO’s 9,800 square foot booth spaces, we designed and produced a dedicated visual merchandising area that featured branded showcases that displayed LEGO’s multiple product lines over a 140’ aisle run.

The front of the booth welcomed & engaged visitors with a LEGO Botanicals themed experience that visitors could build onto with their own LEGO creations.

The booth won two Toy Fair Exhibit Reimagination Awards for an atmosphere united with the LEGO product lines and for Out-Of-The-Box thinking.

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