MINDBODY produces industry-leading software solutions for wellness companies and salons. With multiple product offerings and services, the MINDBODY brand conveys a sense of openness, modernity, and connectivity. MINDBODY’s new custom exhibit was the perfect combination of design and function – displaying these core brand principles. Focusing on long-term use and layout flexibility, assets were designed to use in a variety of show footprints throughout the coming years. The team developed an on-trend and personalized open concept that attracted a lot of attention on the show floor.
Featuring custom elements such as faux neon signs, attractive product demo stations with lighting elements, plenty of “hidden” storage, and ample seating for visitors – the booth was a hit. The team also had to work toward solutions within the flexible layout that featured and distinguished between two different companies within the MINDBODY umbrella – FitMetrix and Booker. Depending on the show, graphics and branding can also change to showcase relevant brand(s) to a particular industry. The social media “greenwall” was the perfect backdrop for show attendees to take selfies and tag MINDBODY!