Overview
Equip Expo 2025 once again served as the annual epicenter of landscape innovation, bringing together contractors, dealers, designers, and industry creators for a week of hands-on demonstrations from the world’s leading brands. The event provided an ideal stage for Segway Navimow, a leading supplier of wire-free robotic lawn mowers, to showcase its premium approach to automated lawn care.
Navimow’s presence included a sleek, 1,000-square-foot indoor exhibit and a large-scale outdoor activation designed to support live demonstrations and high-impact brand visibility.
Challenge
In a fast-paced environment built around live product demonstrations, Navimow needed an exhibit experience that would:
- Stand out with a premium, high-tech presence: Create immediate visual impact on a crowded show floor.
- Demonstrate wire-free technology in action: Give attendees a clear view of product performance through live demos.
- Support meaningful client conversations: Provide space for both open engagement and private meetings.
- Extend the experience outdoors: Deliver cohesive branding and functionality across both indoor and outdoor activations.
Solution
Creatacor partnered with Navimow to create a cohesive indoor and outdoor exhibit experience that combined bold branding, live demonstrations, and spaces designed for both engagement and conversation. Our team handled design, fabrication, installation, project management, audio-visual integration, and show-site services across both the indoor exhibit and outdoor activation.
1. High-Impact Indoor Exhibit Design
- Backlit logos were integrated throughout the booth to reinforce brand presence and improve visibility.
- A massive tiled LED wall positioned along the right side of the exhibit created a high-impact visual focal point, combining bold content with Creatacor’s audio-visual capabilities to reinforce Navimow’s premium, high-tech presence.
2. Live Demonstration and Engagement Zones
- A central live demo area showcased Navimow mowers in motion, allowing attendees to see wire-free technology in action.
- A private meeting room with frosted glass walls provided a comfortable setting for conversations while maintaining an open, contemporary feel.
3. Hospitality and Relationship Building
- Navimow hosted a cocktail hour to encourage traffic to the booth and create a welcoming environment for client interactions.
4. Outdoor Activation for Large-Scale Demos
- A 50-by-100-foot outdoor lawn exhibit expanded the experience and supported large-scale product demonstrations.
- Branded feather flags and boundary elements clearly defined demo areas and strengthened visibility.
- Mowers were displayed on plinths at the front of the space, while three tents helped establish structure and support live demos.
Results
Together, Navimow’s indoor and outdoor activations delivered a cohesive experience that:
- Captured attention quickly through lighting, bold branding, and strong visual design.
- Increased product understanding by showcasing live demonstrations in both indoor and outdoor environments.
- Supported deeper client engagement with a dedicated private meeting room and hospitality-focused moments.
- Reinforced premium positioning through a consistent, high-tech look across the full exhibit footprint.
As an established global brand that is still relatively new to the U.S. market, Navimow brought its strong growth momentum to Equip Expo, showcasing an expanding lineup of robotic mowers as the brand continues to introduce additional models year over year.
The End Result
Navimow’s presence at Equip Expo successfully combined visual impact with hands-on demonstrations, creating a brand experience built for discovery and conversation. With a cohesive indoor and outdoor approach, the exhibit reinforced Navimow’s leadership in wire-free robotic mowing and supported meaningful engagement throughout the event.