Outset Medical

American Society of Nephrology (ASN) Kidney Week

Outset Medical is leading the charge in disrupting one of the largest sectors of patient care, dialysis. The goal was to provide a comforting, open floor concept, home-like environment to portray their cutting-edge in-home Dialysis machine; Tablo®. A massive arching center structure emulating the soft curves of their branding guidelines acting as a beacon with unique alternative aerial branding visibility. Flanking the center structure were two large mid-century style columns, boasting vertical wood grain louvers that hosted decorative 65″ monitors with custom gold frame shrouds all anchored by Outset Orange planter bases filled with plush faux sawgrass.

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