The annual ASRM (American Society for Reproductive Medicine) meeting kicked off in Orlando Florida this week. It was reported that attendance for the opening day of the meeting topped over 5,000 – a great start for this important meeting. With the help of a spacious and inviting floor plan, sequential LED lighting, custom antique gold picture frames installed on all product product panels and various booth draws, this Watson Pharmaceuticals exhibit was one of the most popular spaces at the show.
Custom antique gold Museum picture frames were provided and installed around the perimeter of Watson’s Crinone product panels. Internal Sequential LED lighting to the corner modules and the Central Tower further accentuated Watson’s logo and helped to draw attendees attention to the all new Crinone product panels.
Once inside Watson’s space, attendees could be refreshed at the entrance Food Station with either custom blended milk shakes or freshly made cupcakes. This specialty food was a big hit and there was a constant line of new attendees.
A custom lounge area provided a quiet space for attendees to consult with Watson reps.
All of the exhibit elements in the lounge carried the look and feel of the current Crinone marketing campaign.
Our tradeshow partners at Watson Pharma were thrilled with the exhibit. There were over 200 leads on day one which exceeded their expectations.