The annual AUA meeting kicked off in Atlanta, GA this week. It was reported that attendance for the opening day of the meeting topped over 15,000 Doctors, a great start for this important meeting. With the help of a spacious and inviting floor plan, sequential LED lighting, a live presentation by Dr. Neil Baum, and specialty food item’s served daily, this year’s Watson Pharmaceuticals AUA exhibit was one of the most popular exhibits at the show.
A large rotating hanging sign With Watson’s corporate logo and and 3 large product signs helped pinpoint the Watson exhibit in the exhibit hall. Sequential LED lighting to the corner modules and the central tower further accentuated the Watson logo and helped to draw attendees attention to Watson’s featured products.
Once inside Watson’s space, attendees could be refreshed at the entrance Food Station with either custom blended milk shakes freshly roasted nuts and crêpes. This specialty food was a big hit and there was a constant line of new attendees.
Dr. Neil Baum presented a special program to help Urologists increase their practice with the help of Social Media. The live presentations were well attended and one Urologist said it was the best live program in the exhibit hall.
Our tradeshow partners at Watson Pharma were thrilled with the exhibit, and even fellow exhibitors stopped by to pay to compliments on the exhibit’s design.