This past week the The Industry for Food Technologists meeting (IFT) took place at McCormick Place Chicago…
This years IFT meeting featured 1100 companies and 230,00 net square feet of Exhibits.
For this years IFT meeting DSM Nutritional Products and DSM Food Specialties shared a 40′ x 60′ exhibit.
Creatacor partnered with DSM for all aspects of the planning and construction of this exhibit. In early February work began with DSM Marketing managers traveling from the Netherlands and offices in Parsippany NJ to begin discussion of their exhibit requirements and Creatacor began work on the floor plan.
An inviting and open floor plan was developed that was divided into 6 separate product areas as well as separate areas for storage, food preparation and E-Commerce.
Creatacor arranged for (2) hostess’s to help dispense soft serve ice cream and non alcoholic Pina Coladas to meeting attendees in the central Towers of the exhibit. (Photo) All beverages were fortified with DSM vitamins.
Creatacor also arranged to have Digital Caricaturist Artist provide caricatures of meeting attendee’s in the Colorants area of the exhibit.
YouTube Video: http://www.youtube.com/watch?v=T2VIrYO6Ph8
There was a singing chef in the Baking area to help attract meeting attendees to the DSM exhibit.
Creatacor designed and provided (2) new large and lightweight hanging signs to both help attract attendees to the exhibit as well as promote the new DSM Quality for Life campaign. The hanging signs were illuminated by high intensity LICO lighting.
DSM’s marketing managers very happy with the appearance and functionality of the exhibit as well as Creatacor’s on site show follow through.
DSM Nutritional Products is the leading supplier of vitamins, carotenoids and fine chemicals to the food and pharmaceutical industries with a very strong global marketing and sales base. Based on our long-standing experience in the formulation of vitamins and carotenoids, our product forms have outstanding performance.
DSM Food Specialties is a leading global manufacturer of food enzymes, cultures, yeast extracts and other specialty ingredients for the food and beverage industry. Our advanced ingredients make a considerable contribution to the success of the world’s favorite food brands – in dairy, baking, fruit juice, beer, wine, savoury and functional food segments.