The Toy Industry Association kicked off the 110th American International Toy Fair on Saturday in the snowy winter wonderland of New York City with the Toy of the Year (TOTY) Awards. It was a huge night for The LEGO Group as they won four TOTY’s, including the coveted overall “Toy of the Year” for LEGO® Friends. LEGO® Friends also won TOTY’s for Activity Toy of the Year and Girl Toy of the Year. The LEGO Group also won a TOTY for Specialty Toy of the Year for LEGO® Architecture. For more info on the TOTY’s, check out this article: “The Year’s Finest Toys and Games Unveiled At ‘Oscars’ Of The Toy Industry“.
The TOTY’s on Saturday night was a great way to open for the show which started Sunday morning. Attendees got a preview of things to come before they even entered the show hall as a very cool LEGO® Star Wars™ Barrel Organ played the movie theme to Star Wars™ when played by attendees.
The LEGO booth opened up two hours before the show officially opened for the LEGO Collectors Event. The Collectors were treated to a early review of the amazing LEGO product lines which includes LEGO® Legends of Chima, their largest product line introduction ever! Check out the awesome models (Laval & Cragger) built by the LEGO Master Model Builders which are featured in the LEGO® Legends of Chima story & sets. Laval was protecting the left front of the booth and Cragger stood guard inside.
The LEGO Master Model Builders also built models (Emma & Stephanie) from LEGO® Friends line. Emma & Stephanie were on the right front corner of the booth with Emma striking a karate pose & Stephanie playing soccer.
All the best to the awesome team at LEGO for another wonderful Toy Fair and a big thanks to the Creatacor team for creating another great LEGO booth.