LEGO® Systems Inc. & Creatacor teamed up to produce LEGO’s 5,500 sq. ft booth for the 114th North American International Toy Fair, which opened today at The Javits Center in NYC. The exhibit includes a showroom area that showcases LEGO’s building sets – which includes over 300 new building sets! – a business center and conference rooms. The booth features a display of the LEGO Batman Movie™, the latest big screen partnership with Warner Bros. (in theaters now) and a display of LEGO® DC Super Hero Girls with life size Supergirl™ and Harley Quinn™ models built by LEGO Master Builders standing outside Super Hero High School.
LEGO® also has a display, at the Javits Concourse, with amazing LEGO models of characters from The LEGO® Batman Movie and The LEGO® Ninjago Movie (in theaters September 2017). Have your photo taken with The LEGO® Batman Movie model and the Lloyd model, from The LEGO® Ninjago Movie on the red carpet.
All-in, LEGO has 5,725 sq., ft of exhibit space that is bringing pure delight and amazement for everyone this week at Toy Fair and an overwhelmingly successful booth to display the ever-expanding LEGO product line! Another standing ovation for everyone on the Creatacor & LEGO teams!
For those who participated in Play Fair in 2016, running concurrently with Toy Fair last year, we’ll see you November 4-5, 2017 at The Javits Center for Play Fair 2017!
And this just in…
Last evening, LEGO won 3 awards, including Toy Of The Year!