The American College of Obstetricians and Gynecologists (ACOG) recently held their 59th Annual Clinical Meeting (ACM) in Washington DC at the Walter E. Washington Convention Center.
This year, Watson Pharmaceuticals used a revised version of their 40′ x 50′ Corporate exhibit, incorporating a live presentation area and a large food station with servers.
A chocolate fountain with hand dipped fresh fruit helped draw in meeting attendees. There was a constant line of attendees for the entire meeting.
Doctors used the new presentation area to speak with attendees.
The Tower and Corner Modules showcased 5 Watson products with large LED panels with looped video. Timed LED lighting was used to accent the Central Tower, Corner modules and bar tables.
Watson’s Exhibit and Marketing managers were thrilled with the exhibit – show leads more than doubled from last years ACOG meeting.