Our Quarterly Newsletter “Collaborations”, Issue 8

Meet Our New COO – Will Farmer  I’d like to express how proud our entire team is to be recognized by our peers in the industry with two Addy Awards from the Albany Ad Association. Every day we work to dream up new ways to do things and create compelling designs to help our clients achieve goals. While we don’t…
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Five Tips For Effectively Selling Your Trade Show Or Event Ideas Internally

Most people are chock full of truly great ideas that could help their companies grow and thrive, but sometimes they lack the ability to frame their ideas and recommendations to managers so that dreams can become reality. To avoid this tragic waste of creativity and innovation, let’s review five simple tips for effectively selling your trade show or event ideas internally which can help you present without being harpooned with questions you haven’t anticipated.

7 Quick Tips For Creating A Successful Trade Show Experience

The New Year brings a new opportunity to step up your trade show and exhibit marketing strategy. Remember, in-person events can be an extremely effective tactic (when done correctly) to generate new business resulting in real ROI. Here are 7 tips for a successful trade show. 1. Determine your main goal(s) for attending a trade show. Think strategically. Is it…
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Creatacor Provides Industry Insight To HVCC Students

Creatacor, Inc. welcomed Hudson Valley Community College (HVCC) students in the Computer Aided Drafting (CADD) Certificate program. Nearly 20 students attended the two-hour presentation and tour of Creatacor’s office and warehouse facility. It provided students a real-world experience of the kind of opportunities that might exist upon graduation. HVCC offers the only CADD program in the Capital Region. The coursework…
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Finding The Right Trade Show Partner

Creatacor CEO Tom Lemery discusses “Finding the Right Trade Show Partner” in this new video. Tom talks about a number of topics including: how to research and compare potential trade show and exhibit firms, and the importance of creating a good relationship with your exhibit partner.

Face-to-Face Marketing: It’s Human Nature

With the ever increasing popularity of web-based social networking sites, such as Twitter, Facebook and Myspace, a question that I have been asked for years is being asked again with even more zeal. That is; “Will the internet and the advancement of personal digital communications technologies replace trade shows someday?” In other words; will face-to-face marketing ever go away? My…
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