Case Study: Cheez-In Diner Pop-up, Woodstock, NY – Cheez-It

Cheez-It opens Cheez-In Diner in Woodstock, N.Y. for one week only

The team here at Creatacor is extremely proud to have helped build the world’s only Cheez-In Diner! Alongside our friends at TriggerHouse, we helped transform this space into an unforgettable experience for fans of Cheez-Its!
Every last detail of the space has been curated for your visit, from the Jukebox that runs off of Cheez-Its to a vintage Cadillac parked outside; plus tons of fun hidden easter eggs to find!

Original story by CBS New York writer

When most people think of Woodstock, they probably think of one of the most famous concerts of all timeNow, it’s taking another shot at fame. 

The Cheez-In Diner, a pop-up, will be open for just one week in the town, which is roughly two hours away from New York City. 

It’s the second time Cheez-It has opened a destination pop-up shop – last year they set one up in California’s Joshua Tree National Park. 

“So many fans have been suggesting where we should bring the Cheez-It fun next, and we knew we needed to go the extra mile—literally—to do it again. That’s why this year we headed East, packing this one-of-a-kind roadside experience with even more ways to enjoy our iconic crackers, solidifying our spot as fans’ go-to snack nationwide,” Cheez-It Senior Brand Director Cara Tragseiler said. 

So what’s on the menu? How about a Cheez-It milkshake, “a creamy vanilla shake blended with Cheez-It crackers, a caramel and crushed Cheez-It cracker rim and topped with whipped cream, sprinkles and chocolate sauce, garnished with a chocolate-dipped Cheez-It cracker,” the company said. 

Also available: A pimento Cheez-It smashburger topped with lettuce, pickles, and extra large Cheez-It cracker; A grilled cheese with Texas toast, pimento cheese, and a Cheez-It cracker crust; Chicken tenders breaded in Cheez-Its, and mac and cheese with Cheez-It cracker sauce and crumble on top. 

Of course, there are also Cheez-It-inspired sides including fries and a biscuit, and you can finish off your meal with cheesecake with Cheez-It cracker pie crust topped with caramel and Cheez-It crackers. 

The dining experience would not be complete without playing a song from a jukebox that accepts Cheez-It crackers instead of money.