While we are experiencing some of the most frigid temperatures of the year in the Northeast, it’s always nice to get good news to warm us up even a little bit. The annual ADDY Award finalists were announced and we are proud to have two of the finalist entries in the Trade Show Exhibit category.
Our first finalist is the exhibit produced for MINDBODY at America’s Beauty Show held in March of 2014 in Chicago. Working with Noelle Feist, Director of Experiential & Event Marketing and an Exhibitor Magazine Annual All Star Award winner, we partnered to create a 20 x 20 exhibit centered around the MINDBODY Bold campaign. By combining moving emotional imagery with a simple message, “Be Bold”, the goal was getting attendees to stop and interact with the exhibit. The exhibit has already been a great success, winning best booth in the 400-600 sq. ft. category at the recent Professional Beauty Associations’ International Salon & Spa Expo held in Long Beach, California.
The other finalist is the new exhibit produced for ARC (Airline Reporting Corporation). ARC partnered with us several years ago after being unhappy with their exhibit provider, but continued to use the same exhibit. In 2014, ARC was ready for a new design and we looked forward to the opportunity to provide a display geared towards their goals and objectives. The new custom exhibit featured conference pods providing excellent meeting spaces without taking up much floor space, an information bar and a highly visible hanging sign, creating a conducive environment for success on the show floor. The exhibit debuted at the 2014 Global Business and Travel Association Expo in Los Angeles in July.
Winner’s will be announced Friday, March 6 at the annual Addy Awards Dinner.
We are hoping February Finalist nominations will bring a March winner.