Our Quarterly Newsletter “Collaborations”, Issue 2

Issue #2 of our quarterly newsletter: “Collaborations” has been released.
In this issue, we discuss:

• Winning an Albany Ad Club Addy Award
• Being named to the Fab 50 – a list of the top fabricators serving the U.S. event and exhibit industry
• Photos of recent exhibits
• Our participation in EXHIBITORLIVE! 2015
• Building an award winning exhibit for MINDBODY
• New hires and other news tidbits

Creatacor Earns Two Prestigious Honors

We thoroughly enjoy the diverse work we do day in and day out at Creatacor. It’s an added bonus when our team is recognized for their hard work, contributions, and creative talent. I’m proud to announce that Creatacor is the recipient of a 2015 Silver Addy Award by the Albany Ad Club for a  20′ x 20′ custom exhibit for ARC.

Also, Creatacor earned a spot in the Fab 50 as one of the best exhibit fabrication partners serving the United States. We are overwhelmed with excitement and gratitude to be selected, as it is truly an honor to be recognized among such a formidable group of peers in the industry.

We’ve earned these bragging rights and will continue to deliver exceptional results, quality service, and products.

Thank you for your continued support. As always, we value your feedback. Don’t hesitate to shoot us an email at [email protected]. Thanks and happy exhibiting!

Tom Lemery
President & CEO

In Case You Missed It…

We’ve built a culture on giving back to the community in which we live, work, and play. Many of our team members do so through volunteerism, board participation, coaching, and more. We proudly support their efforts. This quarter we’d like to thank account coordinator Amy Bonville for her commitment to the American Cancer Society. Amy recently joined the planning committee for A Night in Tuscany, the American Cancer Society’s summer gala in Saratoga Springs, NY. This annual event raises funds and awareness for HopeClub, where those with cancer and their loved ones can receive free services and support in the form of wigs, scarves, yoga, rides to treatment, cooking classes and toys for the children’s recreation room.                   

2015 EXHIBITORLIVE Conference, Las Vegas, NV

Thanks to all on our Creatacor team for representing us at the EXHIBITORLIVE! Conference in Las Vegas, NY. We met so many talented folks and were overwhelmed with the enthusiasm those in attendance had for Creatacor. Just in the first day, our account executives were able to meet with 14 different prospects, and more in the following days. Our very own Will Farmer, vice president of client services, was interviewed by Mark Travers of Events In America. You can view the article here.The Creatacor team also attended the opening reception, where we had a great time catching up with clients and partners.We will of course be back next year!  Visit our Flickr page to see more.

 

Creatacor Helps MINDBODY INC. Launch its New, Award-Winning Marketing Campaign With Custom Booth

Creatacor designed an award-winning exhibit for MINDBODY Inc., a provider of business-management software and apps.

Creatacor worked with Noelle Feist, Director of Experiential & Event Marketing for MINDBODY, to develop the exhibit for the new company-wide marketing concept, Be Bold. With such an emotional, motivational statement, Ms. Feist and MINDBODY wanted to ensure that the booth concept would be engaging and connect with a diverse audience to inspire and promote conversation between staff and potential clients.

The 20-by-20 foot booth featured photos of MINDBODY clients and inspirational quotes related to the headers “What’s Your Next BOLD Move, Share Some BOLD Advice, and Tell Us Why the Future Looks BOLD.” Attendees were encouraged to grab a marker from baskets and fill in the blank areas between the photos and quotes with their thoughts and inspirational messages. The writing activity inspired the passive interaction that MINDBODY was interested in achieving.

Based on the overall success of the campaign, which resulted in a 36 percent sales increase, as well as dramatically increased lead generation and engagement rates, Ms. Feist was awarded an Exhibitor Magazine All-Star Award for Marketing Theme in 2014. MINDBODY also received the Best of Booth in the 400-600 square foot category at the Professional Beauty Associations’ International Salon & Spa Expo in January 2015.

Welcome Nathan Champaign, Warehouse Technician

Creatacor is proud to welcome Nathan Champaign to our team. In his new role, Nathan is responsible for maintaining computerized records of inventory, reports, inspections and following proper entry procedures to maintain “true time” inventory levels.

Welcome Paula Christensen, Assistant to VP of Finance and Human Resources

Paula is responsible for monthly bank reconciliations preparation, quarterly commission reports and assisting in other day to day finance operations. She will also collaborate with human resource efforts such as establishing and maintaining safety policies and procedures and planning company events and activities.

Although new to the exhibit design industry, Paula brings more than 18-years of accounting experience to Creatacor.

Did You Know?

Construction is underway on an 82,000-square-foot meeting, exhibit, and ballroom venue in Albany, New York. Once complete, the Albany Capital Center will meet the needs of a wide range of international, national, and regional users. It will be located near the Capitol with easy access to the highway and rail systems. Set to open in early 2017, the Albany Capital Center will be connected to the Empire State Plaza Convention Center as well as the Times Union Center, creating the Capital Complex. Together, these three entities will triple the size of any other convention center in Upstate New York.