After a long absence, LIGHTFAIR International finally returned to the Javits Center in New York and it was good to be back with OSRAM‘s custom trade show exhibit. The exhibit was 40′ x 70’, positioned right at the main entrance of the hall offering excellent exposure. The exhibit featured twelve new product displays, or “Mods” for short, each featuring the latest OSRAM Technology.
Interactive elements helped showcase the unique benefits of each specific product. In the back was the “Experience” area allowing the visitor the chance to imagine the products as they would be used in real life applications. The first section represented a corporate conference room featuring Encelium lighting controls. Lightify was demonstrated in the “Hospitality” section. And the Innovation award winning OSRAM OmniPoint™ LED in the “Retail” area. Finishing off the display, Traxon showcased the e:cue, is a global leader in solid state lighting and control systems providing complete, sustainable and intelligent lighting solutions. Add in two conferences rooms and the display offered attendees the opportunity to experience the complete product array while offering some quiet space to talk with OSRAM representatives.
Even better for OSRAM, the show was the largest ever with 268,580 net square feet, 599 exhibitors and record breaking attendance of 29,900. The best part is everyone of those attendees couldn’t help but see our exhibit as they strolled through the main entrance. The exhibit was packed making the event a huge success for our client. New York, New York, a hell of a town!
Press:
• “Creatacor helps LFI client spotlight its offerings” – Exhibit City News
• “Creatacor Helps OSRAM SYLVANIA Spotlight Products at LIGHTFAIR International” – Exhibitor Magazine